Welcome to College Sports & Entertainment Marketing1 credit - Hauppauge High School3 credits - Farmingdale College (must apply and pay tuition fees)
This course provides the student with a sound knowledge of the basic elements of the marketing process. Major topics include the features of consumer and organizational markets, market segmentation, and target market strategies. Product planning and development, brands, packaging and other product features are covered. Price determination and the use of various pricing strategies are discussed. Place factors in the selection of channels of distribution and the features of wholesaling and retailing areconsidered. Elements of Promotion such as sales, advertising, and sales promotion are included.Recommended for grades 11 and 12, although 10th grade students may enroll.